At JCPenney Beauty, you’ll find handpicked beauty products including makeup, fragrance, skincare, and more from top-rated brands known for their authenticity. We’re proud to partner with Thirteen Lune to bring you inclusive beauty from innovative Black and Brown owned and founded companies. Find beauty that speaks to you no matter your age, gender, race, skin tone, hair type, or budget. Shop our cosmetics selection for your new favorite eyeliner, blush, concealer, or set of makeup brushes. Make a statement with a colorful palette or a perfume that’ll stop everyone in their tracks. Whether you prefer to go all out or stick to a more natural makeup look, we know you’ve got a unique style to celebrate. Discover makeup products that speak to you with JCPenney Beauty.